ResearchGoddess

I keep seeing so many similarities between PR practices and recruiting, sourcing, and research practices – could it be because they are both service-oriented? (duh) I read this great article this morning in The Council of PR Firms‘ The Firm Voice – PR Firms Differ on the Best Way to Train Outstanding Account Executives. This article talks with some executives in the PR industry and asks them their thoughts on how to work most effectively with their clients, as well as what they believe are good qualities to possess as a successful PR professional. Most of what is discussed could also directly apply to developing client/recruiter relationships. Here are a couple of snippets:

• “Some of the most important skills an account service person should have include being service-minded, being able to manage expectations, being accountable, being able to communicate frequently, and working with a client in the spirit of partnership…”
• …”we are counselors to our clients and [that] we should be framing a strategy for our clients, not the other way around. We need to be 10 steps ahead of our clients…”
• “…the biggest mistakes also include not being aggressive enough, being afraid to make a suggestion, and taking something for granted…”

I encourage you to read the entire article and learn how many similarities there are in our methods of operation!

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