Archive for September, 2009

Sep 29 2009

Do You Kiss Your Mother With That Mouth?

Published by Amybeth under Career Advice, College, Social

Alright – I admit it, I do occasionally drop an S*** bomb or call someone an a$$hole. And a good friend of mine told me that you know a person is trustworthy if they swear freely in front of you (I agree – but only to a certain extent). However, nothing makes my skin crawl more than the F-word, or using G/D. ESPECIALLY when I see this on social networks where the whole world can see, and search.

My focus lately with AT&T has been supporting our college recruiting efforts, so I have been lurking around and checking out where students are hanging out on social media. What I’ve found on Twitter has surprised me a little bit – both for the good and the bad.

The good – students DO in fact use Twitter, contrary to prior popular belief. There is even a new community called CampusTweet where you can opt-in to be included in your university ‘directory’, either as a student or an alumni. This is a rapidly growing and self-nominated community and has proven to be a great resource for my search efforts.

The bad – I still haven’t quite figured out what the general use of Twitter is for students. Some have told me it’s to take a break from studying and break up the boredom of the day. OK – that’s what a lot of us professionals use it for as well. Some use it to follow sports or celebrities. Again, par for the course with the rest of the Twitterverse. However, a couple of things I’m seeing are quite disturbing to me – take a look:

These are from college student accounts (the names have been fuzzed out to protect the foul-mouthed)

Students: how many times must you be told that THIS STUFF IS ALL ARCHIVED AND SEARCHABLE. We have created our own fishbowl here – there is always someone looking and reading, and when employers see stuff like this, we can’t help but cringe. We all get frustrated and spew forth some 4-letter words from time to time, but doing so on social media, on the Internet, for the whole world to see, is generally not a good idea.

From an employer’s perspective, I cannot stress ENOUGH how bad this looks. Two of the most important lessons that should be learned from this:

  1. The younger you are, the harder you’re going to have to work to be taken seriously. It sucks, but it’s true students. Being young is both a blessing and a curse. If you want to be taken seriously in the professional realm, you’re going to have to work that much harder to portray yourself as such. That includes refraining from profanity on all of your social networks. **This also includes having an appropriate avatar.** Ladies, looking like a hoochie-mama in your pics is going to get you treated like one – by both guys and gals. Guys, looking like a slob who just rolled out of bed and can’t seem find his belt to hold up his ripped-up jeans is not going to get you a job. Sorry.
  2. Someone is always watching. Whether you like it or not, social media search is happening every day. It’s my job, and it’s the job of thousands more out there. You may say “I’m not looking for a job, leave me alone and let me do my thing!” Fair enough – you have every right to express yourself. However – situations can change on a dime. Would you seriously jeopardize your chances at employment for the sake of “expressing yourself” by dropping an F-bomb? Just filter things through a brain cell before posting, updating, or blurting out.

Students – please please please be cognizant of your online actions. The world we live in today is transparent, and everything you do is going to be watched and scrutinized whether you like it or not. Don’t give people more ammunition than is already available. Think about the things that you type and post. It could come back to bite you in the A** if you’re not careful.

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Sep 28 2009

Cool Tool Alert: Masterbranch

Published by Amybeth under Cool Tool Alert, Technology

Found this new resource for IT professionals (and IT recruiters too!) – Masterbranch. It’s a network that’s currently only available for IT folks, letting them connect with each other through search based on projects, skills, and available opportunities.

According to KillerStartups review, “…through [Masterbranch] you can have something akin to an intelligent resume that reflects any change that should merit inclusion…This dynamic profile is built by looking at your sites and blogs (IE, your activity on the WWW) and the site also doubles as a sort of networking resource where IT professionals can meet up with each other and build relationships like that.”

This site grabs all your information based on OpenSourceID verification and it dynamically builds an IT ‘resume’ based on your web activity. Obviously, this wouldn’t be a resume that would be suitable to bring on an interview, but it’s a good sampling of your online presence and an additional place for you to build your personal SEO and be find-able to recruiters. For recruiters, this is yet another resource for sourcing! The site pulls your information from LinkedIn, Stackoverflow, Google, Sourceforge, Serverfault, Launchpad, Ohloh, GitHub, BitBucket, and your blog if you have one.

Once your profile is built, you can start looking at other community members based on projects and skill areas. The most popular areas are linked at the bottom of the page, and you can join project “networks” to be found based on skill area.

People search is also intuitive; start typing a name and it will suggest people who are community members. It’s still a small community, but it’s certain to grow quickly. Updates are automatically pulled from the online accounts you add to your profile. No manual updates are necessary once you’ve added an account – pretty sweet!

IT recruiters: this is worth taking a look at. IT professionals – this is another place for you to get noticed!

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Sep 23 2009

Getting Into The Books

Published by Amybeth under Books

According to a report from Publishers Weekly and the Institute for Publishing Research published earlier this year, total book sales are projected to dip 0.5% in 2009, to $35.04 billion. With its growing popularity, Amazon reported in May 2009 that Kindle-edition books accounted for a whopping 35% of book sales when the electronic editions are available. Sony has the Reader Digital Book as well. People are reading less printed material and instead choosing digital books, Kindles, Sony Readers, iPod ‘books’, books-on-CD, and so-forth over picking up a paperback and settling into their favorite recliner.

books

Not me!

While I do love reading my personalized newspaper every morning (that’s my RSS feed), nothing is better than getting a printed book and sitting down with a highlighter and pen to take notes in the margin and apply what I’m reading and learning to my work and/or my personal life. Lately, I’ve felt an urge to really start digging into social media trends, so this past weekend, I went to Village Books in Fairhaven, WA to pick up some titles that had been recommended to me, and a couple that really grabbed my attention while I was there:

  • The Cluetrain ManifestoRick Levine, Christopher Locke, Doc Searls, & David Weinberger: this book was recommended to me by several people. Essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.
  • MicrotrendsMark J Penn: this book was in the Business section, and the subtitle caught my eye: ‘the small forces behind tomorrow’s changes’. This book gets into the details of seventy microtrends that are changing our lives today and will affect our lives in the future. I can’t wait to dive into this book!
  • Free: The Future of a Radical PriceChris Anderson: I’ve been wanting this since I first watched Chris Anderson’s discussion of the book at Google back in July. This book is about how today, companies can potentially profit more from giving things away than they can by charging for them, and how this can be a business strategy that may well be essential to a company’s survival.
  • The New Rules of Marketing & PRDavid Meerman Scott: like Microtrends, the title and subtitle of this book caught my attention on the shelf: ‘how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly’. To me, that reads ‘how to…reach candidates directly’!

Since more of my job duties these days are involving social media, whether it’s direct outreach or helping to come up with strategies to drive people to our jobsite, I wanted to get some reading material to help me understand how to do this better. I think I’ve got a pretty good start with these titles. My goal will be to finish one book per month and review it here.

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Sep 22 2009

Cool Tool Alert – AutoSearch Mobile iPhone App

Published by Amybeth under Cool Tool Alert, Technology, iPhone

AutoSearch on the iPhoneThe Cool Tool Alert has returned! This week, I want to feature a neat iPhone app that is an extension of a service that I learned about way back in June at the Fordyce Forum from founder Lori Fenstermaker. Lori started AutoSearch almost by accident, and what started off as a “side business” has quickly become her main focus, with some pretty notable clients. (you’ll have to ask Lori for that client list!) Lori revealed to me at Fordyce that AutoSearch would soon be coming out with an iPhone app, and as an iPhone user I asked her to let me know when this happened. Well – here it is! AutoSearch Mobile:

“AutoSearch Mobile simultaneously searches leading business and social networking sites: LinkedIn, Twitter, Jobster, and ZoomInfo. AutoSearch Mobile also searches the entire web for matching resumes and CVs.”

Basically, it’s AutoSearch Lite. This is a great way to sample what AutoSearch can do. I tested out this new iPhone app and was very impressed with it. It’s quite user-friendly, compact, and relatively accurate. Keep in mind of course, you’re searching the Internet, which is not a recruiters’ database, so you must have realistic expectations of your search results. But that being said, the results I got from my simple search were actually pretty good!

AutoSearch ss1Things I liked about this app:

  1. You can add in your own locations, or simply choose from the ones that are already pre-populated. To add new ones, you simply click on the Setup button
  2. It’s VERY simple. You type in some keywords, a job title, a name, or whatever you’re searching for, and you get results all on one screen from Jobster, LinkedIn, ZoomInfo, Twitter, and regular web search.
  3. The app accepts pretty much all Boolean search operators, or you can just simply type in a few keywords.
  4. Search results keep you in the app. You never have to leave the app to view them!
  5. Search results are easily email-able to your account or wherever else you’d like to send them – again, right from the app.
  6. Search results are amazingly refined.

AutoSearch ss2

Just a couple of things I’d like to see different:

  • It would be great to see the actual Boolean search string in the results.
  • You cannot save the searches done on the iPhone app.
  • Would like search results to be able to be synched with the full version if you’ve purchased it.

It should be noted that in the full AutoSearch tool, keywords are automatically stored so this takes care of the saved search issue. At only $4.99, this is a great deal as well!

I’d highly recommend checking out the full version, and take a look at the video for the new AutoSearch Mobile app as well as the info video for AutoSearch itself. Definitely worth looking into!

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Sep 17 2009

Social Media Revolution

Published by Amybeth under Social

Awesome video, based on research from the new book Socialnomics. One of my favorite stats is the one about Facebook being the 4th largest country in the world if you counted its members as citizens, and yet China’s QZone is larger, with over 300MM users. Wake-up call for those who’ve never even heard of QZone. Social Media extends w-a-a-a-a-y beyond the Western Hemisphere and is much, much more sophisticated and far-reaching than what most of us could have ever imagined.

Of note:

  • 80% of companies are using LinkedIn as their primary tool to find employees
  • 80% of Twitter usage is on mobile devices
  • 25% of search results for the world’s top 20 largest brands are links to user-generated content (if you think you own your brand, you are sadly mistaken!)
  • Only 14% of consumers trust advertisements
  • Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers.

This is the future, folks! You can either accept it and try to adapt, or you can get left in the dust. It’s your choice.

This video contains some updated stats from the original Did You Know? video based on research done by Karl Fisch, Scott McLeod, and Jeff Brenman. Enjoy!

[youtube=http://www.youtube.com/watch?v=sIFYPQjYhv8]

(hat-tip to my colleague Rowno for passing this along to me)

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