I use a social network aggregation tool to track several keyword searches, both for personal and professional use. One of the search columns I have, naturally, is for the keyword “sourcecon“. I want to know who’s talking about it and referring to it so I can respond when it’s appropriate.
A couple of weeks ago, I started noticing some tweets showing up in my search columns that didn’t contain the search terms I set in place. They weren’t “retweets” from people whom I follow, so I was curious what was going on.
Sure, the word “sourcing” is in this tweet, but my search column in HootSuite is only looking for tweets with the word “sourcecon” in them. So I clicked on the shortened URL links and discovered what was happening: the original URL masked by the shortened URL above contains the word “sourcecon” -
Sweet. Even with a shortened URL, the search function in several social media aggregation tools will find your keywords in the original URL and allow them to show up in your search column. I tested this with HootSuite, TweetDeck, and Seesmic (three of the most commonly used tools), and all three of these will return tweets where your keyword is listed in the URL of a link.
In knowing this, it’s obvious how important it is to work keywords with which you want yourself or your company to be associated into your URLs. That way, when people run keyword searches in Twitter, your material will show up in their results. From a sourcing and/or employment branding standpoint, sticking keywords into your website URLs is a simple (and free) way to get your message distributed more widely.