Dec
08
2010
I’m a bit unbalanced when it comes to my feelings about social media. I love it, yet at the same time I hate it. Lately, I hate it. And for good reason.
Yes – I realize the irony of posting about how I hate social media on a blog. And I know I use Twitter, Facebook, and LinkedIn a lot. Thanks for pointing that out, Captain Obvious. Perhaps you’ll put down your stones and take off your robe long enough to actually read and learn something. Hold on – I’m on a ranty ride today… Continue reading “Digital Slacktivism: A Rant” »
Nov
01
2010
I use a social network aggregation tool to track several keyword searches, both for personal and professional use. One of the search columns I have, naturally, is for the keyword “sourcecon“. I want to know who’s talking about it and referring to it so I can respond when it’s appropriate.
A couple of weeks ago, I started noticing some tweets showing up in my search columns that didn’t contain the search terms I set in place. They weren’t “retweets” from people whom I follow, so I was curious what was going on. Continue reading “Why Using Keywords In Your URLs Is Important” »
Jul
27
2010
These spotlights are opportunities for you to get to know some individuals who were recommended to me for the article I wrote for Mashable, 4 Essential Traits for Social Media Success in Your Career. The purpose of my project, detailed here, is to profile some social media professionals to keep an eye on in the coming year.
Spotlight: Jun Loayza
Title: CMO
Employer: Viralogy.com
Who paid it forward: Dan Schawbel
Jun is the Chief Marketing Officer of Viralogy, a company that specializes in eCommerce Intelligence. They personalize the shopping experience for shoppers on ecommerce stores to increase average order value and conversion rates. Jun attended UCLA and earned a BA in Economics and Philosophy in 2007. It was during college that he met Co-founders Yu-kai Chou, Stephen Johnson, and Joseph Yi to bring Viralogy to where it is today. Jun has written for Dan Schawbel’s Personal Branding Blog as well as Mashable, and has presented at conferences such as Web 2.0, Social Media Strategies, and YPulse. Jun also ran Social Media Marketing and blogs at Young Successful Entrepreneur. Continue reading “Pay It Forward 2010 Profile: Jun Loayza” »
Jul
20
2010
These spotlights are opportunities for you to get to know some individuals who were recommended to me for the article I wrote for Mashable, 4 Essential Traits for Social Media Success in Your Career. The purpose of my project, detailed here, is to profile some social media professionals to keep an eye on in the coming year.
Spotlight: DJ Waldow
Title: Director of Community
Employer: Blue Sky Factory
Who paid it forward: Amber Naslund
What Amber had to say about DJ: “DJ has an email background, but he’s fully grasping the potential and power of social media, and I already know he’s making a difference to his community.”
DJ graduated with a BBA from University of Michigan in 1998. Upon graduation, he worked as a business analyst for two years in Chicago and Kansas City. He then decided to pursue a Master of Education degree because he wanted to be a teacher. Upon earning that degree, he taught junior high American history for two years. Ready to get back into business world, he went back to North Carolina to work in business for another four years. A year ago, DJ earned his MBA from UNC Chapel Hill. Last summer, he became the Director of Community for Blue Sky Factory, a company that provides email marketing products and services. His role was actually written based on Amber’s job description – he manages the social media presence for the company, including writing and managing the company blog, The Thinking Inbox. DJ says that if he’s doing his job right, you’ll associate his name and his face with Blue Sky Factory and email marketing. Additionally, he writes a monthly article for MarketingProfs, a monthly column for the Email Insider, and blogs for himself at Social Butterfly Guy. Continue reading “Pay It Forward 2010 Profile: DJ Waldow” »
Jul
06
2010
These spotlights are opportunities for you to get to know some individuals who were recommended to me for the article I wrote for Mashable, 4 Essential Traits for Social Media Success in Your Career. The purpose of my project, detailed here, is to profile some social media professionals to keep an eye on in the coming year.
Spotlight: Kneale Mann
Title: Marketing and Social Media Strategist (self employed)
Employer: YouIntegrate
Who paid it forward: Mitch Joel
What Mitch had to say about Kneale: “Kneale is smart, he really does connect, and he is from radio and knows that the world is changing.”
Kneale is a fantastically charismatic guy who lives in the Ottawa area. He works for himself helping clients with strategic and marketing planning, social media consultation and implementation, and personal and company branding as well as start-up launches. He has a unique background in that he comes from a very traditional media world, having worked in radio, print, and TV. He has been involved in media and marketing in some capacity for more than two decades and has a wealth of knowledge that he is now applying in the social media world. Kneale also blogs at One Mann’s Opinion. Continue reading “Pay It Forward 2010 Profile: Kneale Mann” »
